The classic, elegant style of Prada has won over many admirers for good reason. With its designs, Prada embodies Italian elegance like few other houses. Classic silhouettes are wrapped in the finest materials and always highlighted with touches of gold or silver. The Borse are designed to be worn for different occasions and with different outfits. A black Galleria looks just as good in the office as it does with edgier looks paired with a leather jacket. Despite its long history, Prada feels fresher than ever today and continues to impress with distinctive special editions. Colourful prints on exquisite, finely glossy Saffiano leather are not uncommon and are especially coveted by fans as collector's pieces.

Originally, the company founded in 1913 made a name for itself with luxurious leather goods. From fine suitcases to soft gloves, Prada offered elegant travel accessories for every weather. Originally founded as “Fratelli Prada” by the brothers Mario and Marino Prada, the company was appointed royal purveyor in 1919. From the very beginning, the company also offered handbags in the classic sense. After Mario Prada's death in 1958, his daughter Luisa took over the management of the company. In 1958, after the death of the founder, his daughter Luisa took over the leadership. Twenty years later, she withdrew from the company and handed management over to her three children. Under the leadership of Miuccia Prada, the company experienced a rebirth. The then rather staid label soon became known for creative designs and experiments with different materials. The design of the new triangular logo also originated in this period. In 1984, the “Vela” backpack was introduced, made of black parachute silk, and with this new logo the model became a huge success. This heritage is still showcased today in Prada's Tessuto collection.

Among the company's best-known Borse is unquestionably the Borse from the Galleria collection. Balanced proportions and carefully considered details have made the Borse bestsellers of the house to this day. Whether as an open Tote Bag for everyday wear or as a mini version for evening occasions, there is a suitable option for every purpose. The Borse are usually offered in Prada's signature Saffiano leather. Other popular Borse of the house are the small Borse from the Cahier line. The Borse are small works of art and, with their attention to detail and diary look, are both elegant and playful at the same time. Further classics of the house are the Borse from Prada's Tessuto collection. The Borse were already in demand at the beginning of the 2000s, and to this day the Borse remain in production; more recently, re-editions have even been released. Likewise, the Borse in shape, colour and material selection have inspired many young fashion chains. Hardly any grande fashion house does not have at least one Prada Tessuto copy on its shelves.

Saffiano leather is Prada's signature leather variant. It stands out with its fine cross-hatched texture and matte sheen. Saffiano leather is offered in different colour variations and, alongside the logo, is one of the company's distinguishing features.

La pelle Vitello-Daino di Prada si distingue per una grana naturale e ben visibile. È più morbida e flessibile della nota pelle Saffiano ed è considerata un altro tipo di pelle molto apprezzato e distintivo della maison. In particolare, le Tote Bags risultano più eleganti grazie alla caduta più morbida, mentre il materiale resta adatto all’uso quotidiano e resistente. Il Vitello-Daino viene prodotto in numerose tonalità, ma le varianti più comuni sono nero e marrone.