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Photo by ni frefe von Unsplash
View of the villa in Jardin Majorelle / Photo by Ni Fre from Unsplash

In August 2022, a complete Yves Saint Laurent team traveled to the Moroccan desert to present the new spring summer collection for men. The Agafay desert, about 30 kilometers south of the city of Marrakech, served as the stage. The label went into the climatic and cultural region of Yves Saint Laurent’s birthplace. And in the immediate vicinity of another important place in his life. 

Yves Saint Laurent in Morocco

In 1980 the star designer and his partner Pierre Bergé acquired an estate in Marrakech. During their first visit to this country, the two liked the two so much that the first house was soon acquired for visits. A friend of Saint Laurent recommended the region around Marrakech in 1966 for an escape from the big city. Sant Laurent and Bergé are said to have been hit by storms for the first week, after which Marrakech opened up to the two with all its splendor and exoticism.

For Saint Laurent, Marrakech became a recurring destination and a second home and place of his inspiration. From the beginning, Saint Laurent was fascinated by the rhythms and also the colors of the country. Saint Laurent’s view of colors and its variety has changed over the years, he described the light on site and its effect as the greatest influences for this. It is said to have learned color as a concept through the long, mostly in a powerful color on site. Since then, color has been strongly devoted to their interaction with their environment, new color effects and emotions have been achieved through the targeted interaction of individual colors. Saint Laurent is also said to have been shaped by the variety of natural, sandy colors in the region. The "beige", which he previously knew, developed into a variety of different bright brown tones.

Photo by Mehmet Uğur Türryılmaz von Unsplash
View of the colorful villa in the Jardin Majorelle / Photo by Mehmet Uğur Türryılmaz von Unsplash

In this contrast, the villa, the Saint Laurent, is the second place of residence. The Jardin Majorelle is an approximately 4000m2 plot of land, In addition to the villa, cacti and rose gardens as well as several water bassins. In fact, the original concept of the garden already provided to house plants from all five continents. Because as itself In 1919 the French painter Jaques Majorellle residentshe created the garden with fountain and water bassins and all these plants as well as his own little bamboo grove. In 1999 the flora of the garden comprised more than three hundred species. In 2000, an automatic irrigation system was installed in the garden, which significantly reduced the immense workload of care and optimized water use. The complex is now one of the most visited sights in all of Morocco.

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The villa shines in incredible colors: the house is wrapped in a deep blue tone. Details on the windows not only bear the Arabic design language that is common on site, but also contrast the blue by using ocher yellow color. The sight is gigantic and is beautifully staged by the garden and its plants. The coloring goes back to Jacques majority, its own gradation of a cobalt base until today "Majorelle blue " is called. Otherwise, the majority of his art has been forgotten today.

In 2002 Yves Saint Laurent pulled back completely from the fashion business and now lived a large part of the year with his partner on the property. He also maintained an apartment in Paris and a Norman style Chateau in Deauville. 

Photo by Rigel on Unsplash
The Jardin Majorelle houses more than 900 plant species, including a variety of KAK teen. / Photo by Rigel on Unsplash

Yves Saint Laurent in Algeria

Yves Saint Laurent himself was born in 1936 as the son of French emigrants in Oran, Algeria. When he was young, he moved back to France to the land of his ancestors. He was discovered after a competition by Christian Dior Dior and soon his assistant. After his death in 1957, Saint Laurent took over the creative management of the company. Even in his childhood, Yves was said to have an exceptional sense of design and fashion. He was close to his mother and she often took him with him when it was time to discuss her new clothes with tailors. He was considered her favorite child and gained insight into the world early on, which he was supposed to revolutionize later. At the age of 11, he is said to have been so inspired that he made sketches for theater performances at school.

In 1960 he was called to serve in the Algerian war. He suffered a nervous breakdown before departure and was instructed to a nervous attitude on site in France. Here he was treated with strong sedatives and shock therapies. The result was a lifelong dependence on medication. At that time, Saint Laurent was employed by Dior, who terminated the employment relationship with him. Saint Laurent’s long -time companion and business partner Pierre Bergé continued to believe in him and initiated a lawsuit against the house. The trial went out in favor of Saint Laurent’s and offered him the chance to start his own money with the money obtained from the process. In 1961 the company Yves Saint Laurent was founded to this day. Already at the beginning he was able to win a US investor who increased the start -up capital many times over and held shares in the company.

This clip shows on namhs from Yves Saint Laurent's food points in Paris and Marrakech:

Yves Saint Laurent, the "revolutionary of fashion"

Some designs by Saint Laurent clearly spoke the language of his origin and adopted home. Above all He transferred elements of North African men's fashion to the women's fashion of the West. This was not perceived in Europe and America, but the jewelry and the closure of the men's fashion were great inspiration for his ladies' collections. When Saint Laurent launched the first men's collection, this was a blessing. Women and men's collections matched perfectly and presented a nice example of fashion freed from gender. 

Mostly, however, took care of "Revolutionary of fashion" With completely new ideas for Furore. The first use of transparent materials goes back to him. The "tuxedo" trouser suits he designed by him became a symbol of the women's movement of the 1960s. Here, too, he made male symbolism wearable for women. To this day, Saint Laurent offers the pants suits adapted to our time and proudly continues the legacy.

Saint Laurent was also responsible for creating the so -called Beatnik looks. This look is usually made up of black pants and skirts and is with striped longseleeves and basken hats combined. He also found new, modern ways for the use of tweed tissue.

In 1968 he played with elements of the classic Safari look, a few years later he was also inspired by Russian folklore. The modern Mondrian dresses inspired by Popart also show that Saint Laurent always looked ahead.

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Yves Saint Laurent’s heritage

The Jardin Majorelle is open to visitors again today And invites you to feel how Saint Laurent probably made his days here. Not far from the property in Marrakech, in 2017 on the initiative of the Fondation Pierre Bergé - Yves Saint Laurent The Yves Saint Laurent Museum opened. The museum shows around 50 dresses Saint Laurent’s. The selection of clothes is rotated at regular intervals.

Photo by Piotr Arnoldes from Pexels
Yves Saint Laurent spent a lot of time here: Looking at the Jardin Majorelle / Photo by Piotr Arnoldes from Pexels

After the death of Yves Saint Laurent’s in 2008, his ash was scattered in the presence of family, friends and employees in the rose garden of the property. DHe garden now also houses the Islamic Museum of Art in Marrakech. Exhibits by the artist Jacques Majorelle are also exhibited here and North African textiles from Saint Laurent’s personal collection are shown. So a visit is worth it, you should be in the region. 

Saint Laurent himself acquired several hundred works of art during his life different types and from all eras. For Saint Laurent, art was inspiring and calming at the same time. Initially, it was planned to make the collection as extensive as possible. In 2009, the collection in the Grand Palais in Paris was put to auction. The auction caused a sensation worldwide and obtained recorder revenues. A total of 374 million euros were taken. The proceeds were completely invested in projects: 50% went to the Fondation Pierre Bergé - Yves Saint Laurent, who is dedicated to the preservation of the life's work of Saint Laurent’s. The other half was handed over to the right hands for new research projects in the fight against AIDS.

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