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“Nothing is impossible”

As early as 1918, Adele Casagrande in Rome opened a trading company for high-quality furs and leather, elements that have still been stylishly stylish for the label. The company chronicle sees the birth of the birth today in 1925, when the company was renamed Casagrandes with Edoardo Fendi after marriage. With the Italian fashion label one inevitably connects the name Karl Lagerfeld. This was hired as a designer until his death in 2019, a long connection that held a total of 54 years. Karl Lagerfeld also designed the FF logo for the company until today. The first in 1983, gold and dark brown striped pequin pattern is another recognition sign of the house and finds its use until today. With the development of new markets, successively new collections were also launched off the expensive, focused on fur-focused lines, the offer has been extended by a ladies collection, since 1990 has just had its own masters collection. Perfume and accessories completed the assortment over the years to its present stand. After the British designer Kim Jones was presented in the fall of 2020 as an artistic director of the women's collections, followed in spring 2021 soon the first perfect haute couture collection of the house. Jones is responsible for Fendi for all women's collections, in addition, he keeps the creative reins at Dior's Men collection. Since 1999, the majority of the shares of the company in the Hand of the LVMH Group is located after the inheritance community of Fendi sisters separated from their investments. Last but not least because of its roots, Fendi is still one of the most tentous addresses of the fashion world for high-quality women's accessories. Fendi today speaks a large range of customers with his designs and now also enters one of the most demanded luxury brands under the younger generation.

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